更多出版物信息
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版权：
清华大学出版社
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出版：
2010-06-01
- 作者：《营销科学学报》编委会 著
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更新：
2023-06-07
- 书号：9787302229711
- 中图：F713.50-55
学科：
目录
(展开全部目录)
《营销科学学报》编委会
4
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Journal of Marketing Science
6
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Value Formation and Its Impact on Purchase Intention一The Case of the Passenger Car Market in Beijing/Xu Yin, Wang Gao, Zhao Ping
7
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How Priming information Alters Consumers' Willingness to Pay during Consecutive Service Experiences/Zheng Yanan, Chou Tingrui
19
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The Influence of Self-Construal and Brand Commitment on Consumers' Responses to Product-Harm Crisis: An Attribution Theory Perspective/Wang Haizhong, Jiang Hongyan, Jiang Ying, Zhang Shi
30
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The Study of Online WOM Marketing: An empirical study based on online film review and box office receipts of Korea/Yuan Xina, Zhang Hailin, Jiang Xuping, Lee Janghyuk
47
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"Humanlity", "Trendiness" and "Elegance": The Different Effects of Perceived Brand Personality on Brand Extension Evaluation/He Jiaxun
65
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The Fragile Love: Influence of Information Accessibility on Brand Attitude/Tu Yanping, Huang Yunhui, Shi Junqi
77
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The Impact of the Farmers' Personal Relationship Network Structure on the Company's Use of Power and Its Consequences in the Contractual Channel of the Agricultural Products/Zhang Chuang, Xu Jian, Xia Chunyu
91
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Dual Channel with Information Asymmetry/Sun Shuguang, Zheng Xiaona, Lei Ming
115
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Research on Marketing in China: 一A Content Analysis of Publications in Leading English and Chinese Journals, 2000-2008/Li Dongjin, Ren Xingyao, Li Yan
130
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