Impact of Information Feedback from Consumers on Management Efficiency in Channel Management Based on the Difference of Preference among Consumer Information, Dealer Behavior and Enterprise/Li Baoku, Liu Yan, Zhang Qiang
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Empirical Research of the Mechanism Underlying Impulse Buying: The Role of Chronic Promotion Focus in Impulse Buying/Jing Fengjie, Xiong Suhong, Li Yaling
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Time Decisions and Pricing Strategies for New Product Preannouncement/Su Meng, Wu Chuan
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A Research on the Formation Mechanism of Society-Identity-Based Consumer Decision-Making/Guo Yi, Du Juan
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The Relationship between Customer Satisfaction and Word-of-Mouth: Differences among Product Categories/Du Weiqiang, Yu Chunling
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Determinants of Brand Extension Evaluation: Literature Review and Future Research Discussion/Li Hao, Wang Gao, Zhao Ping
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Channel Choice and Sales Effort Decisions under Manufacturer’s Uniform Pricing/Liu Xiangdong, Zheng Xiaona, Lei Ming, Chen Lihua
79
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Relationships among Individual Perception, Trust, Commitment and Consumption Intention of Public Interest/Hou Jundong, Du Lanying, Tian Zhilong
103
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The Assessment of International Risks from the View of the Decision-maker—Empirical Research Based On Chinese International Enterprises/Xu Hui, Zou Huimin
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